
The Nam with a (cafe) plan.

Your Cafe Dream
Needs a Real Plan
I left a banking career in Sydney for a cafe in Hanoi. I quickly learned that the "dream" is actually a 24/7 grind.
I made the expensive mistakes so you don’t have to. From picking the right location to building a loyal customer base, I provide the reality check and the strategy your business needs to survive.
The truth: You’re trading a 9-to-5 for a 24/7 reality.
Let’s make sure it’s actually worth it.
Is Your Cafe Struggling?
Slow sales, messy operations, and staff issues are exhausting. I’ve been there, and I know how to fix it.
I'll help you streamline your workflow so your cafe runs efficiently. Stop putting out fires every day and start focusing on growth.
The Typical Challenges
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Where To Start?
Don't guess on location, design, or paperwork. I’ll provide the roadmap and administrative support you need to launch with confidence.
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The Daily Grind
Stop micromanaging. I’ll help you build systems for staff and quality control so your cafe runs smoothly, even when you aren't there.
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Money Matters
Sales don’t always mean profit. I’ll audit your pricing and costs to ensure you’re actually keeping the money you make.
My Story
From Sydney Finance to the Hanoi Old Quarter
In 2018, I left a banking career in Australia to move to my father's homeland. I opened Drop In Cafe in 2019 to honor his memory.
I didn’t just "open a business"—I steered it through a global pandemic, lockdowns, and the daily chaos of the Old Quarter. My cafe didn't just survive; it became a neighborhood favourite.
I’ve lived the highs and the lows. Now, I’m sharing those hard-won lessons to help you build a business that actually lasts.
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Expert Support for Your Cafe
I’ve made the expensive mistakes so you don’t have to. Let’s get your business on the right track.
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Cafe Set Up
Launch with confidence. I’ll help you navigate everything from finding a location to your grand opening.
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Operations Review
Streamline your workflow. I’ll find the bottlenecks and build simple systems so your team can perform without you.
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Financial Analysis
Find your profit. Stop guessing where the money goes. I’ll audit your costs and margins for real financial clarity.
Dreams don't work unless you do.
If you're serious about getting your dream off the ground then easily contact me below.




